The assignment:
Book Cover Redesign Overview
You will be taking a classic book cover of your choice and re-designing it. Be smart and choose a book you’ve already read or will be able to find the summary online. Think about how you can improve it. Disruptive Thinking Method You will use each of Paul Rand’s “formal concerns” and create 14 book covers of the same classic book you chose. Be ready to explain each of the formal concerns and how you interpreted them. I would suggest you photoshop your covers on a photo of a blank book so they don’t look like posters. (Scale is important here.) Be sure to include the spine, but the back cover is optional. Similarly, include a slide with all 14 book covers on one page so we can see them all together.
Formal Concerns List
1. Space
2. Contrast
3. Proportion
4. Harmony
5. Rhythm
6. Repetition
7. Line
8. Mass
9. Shape
10. Color
11. Weight
12. Volume
13. Value
14. Texture
Rules
1. Choose a classic book cover and redesign it.
2. Use each of Paul Rand’s “formal concerns” to design 14 covers.
